Regional Sales Manager

About Us

ATS Agrochemicals Ltd is a leading innovator and distributor of crop protection solutions in Zambia. With over 25 years of experience, ATS Agrochemicals Ltd has built its presence across the country, becoming a trusted partner to farmers from planting through to harvest. We provide a full range of herbicides, fungicides, insecticides, foliar fertilisers, and plant growth stimulants, backed by strong technical agronomic support.

The Opportunity

We are looking for a self-motivated and results-driven Regional Sales Manager to join our dynamic team. Reporting to the Sales & Technical Director, the successful candidate will be primarily responsible for the following;

• Increase sales revenue, profitability, and product adoption within Mkushi region.
• Develop and maintain strong customer relationships, ensuring excellent service delivery and technical support. 
• Lead and guide field staff, fostering a high-performance culture and ensuring efficient branch or regional operations.

Key Performance Areas (KPAs)

1.   Sales Growth & Revenue Achievement

• Drive sales performance and achieve revenue, profitability, and product adoption targets in Mkushi Region.
• Implement regional sales plans, quotas, and actionable strategies aligned with business objectives.
• Manage the full sales lifecycle from lead generation to order closure and payment follow-up.
• Develop accurate sales forecasts and contribute to annual budgeting.

 2.  Customer Relationship Management & Market Expansion

• Build and maintain strong, long-lasting relationships with commercial farmers in Mkushi region.
• Conduct regular customer engagements to identify needs, address concerns, and ensure satisfaction.
• Develop new business opportunities through market intelligence, research, and farmer outreach.
• Strengthen company presence through field visits, product demonstrations, and participation in industry events.

 3. Technical Agronomy Support & Product Advisory

• Provide field-based agronomic guidance on crop protection, nutrition, and sustainable farming practices.
• Conduct product demonstrations, technical trainings, and on-site support to customers.
• Identify technical issues, provide solutions, and escalate complex cases to senior management.
• Build in-depth product and application knowledge to ensure accurate and impactful farmer support.

4. Regional Operations & Administrative Management

• Prepare and submit periodic sales reports, forecasts, expense returns, and market intelligence updates.
• Ensure customer and staff issues are handled promptly and efficiently.
• Maintain accurate records through CRM or ERP systems.
• Monitor competition, market shifts, and emerging trends to guide decision-making.

5.  Team Leadership & Performance Management

• Provide guidance, coaching, and mentorship to field staff within the assigned region.
• Set clear team goals, delegate tasks, and monitor progress against KPIs.
• Foster a positive team environment based on communication, accountability, and innovation.
• Recognize high performance, address performance gaps, and support staff development initiatives.

Qualifications & Experience

• ·Degree in agronomy/crop science or related field
• Proven experience in agronomy, sales, and commercial farmer support (industry experience in agrochemicals is an added advantage).
• Strong understanding of crop protection, crop nutrition, integrated pest and disease management, and modern agricultural practices.
• Demonstrated ability to develop sales strategies, manage customer relationships, and achieve revenue targets.
• Excellent communication, negotiation, and problem-solving skills.
• Proficiency in report writing, data analysis, and use of CRM or ERP systems.
• A valid driver’s license and willingness to travel extensively.

We welcome applications from suitably qualified candidates, which include a cover letter and comprehensive curriculum vitae, via email only, to hr@atszambia.com no later than Wednesday 10th December 2025.

Only shortlisted candidates will be contacted.